Family Brand: 9 Principles and Tips to Building Family & Business
FAMILY BRAND 9 PRINCIPLES AND TIPS TO BUILDING FAMILY & BUSINESS
According to the US Census and Ratcliffe and McKernan 2010,2012, “Among all children, 1 in 10 (10.5%) is persistently poor. For African American children, this number is roughly 4 in 10 (38.5%). Many of these children struggle academically, do not complete high school, and have spotty employment as young adults.” Unfortunately, these overwhelming statistics stem from a generational cycle of brokenness.
Family Brand was created to shift, rattle and shake up these statistics. It is a guide with principles that will stir families to look deep within the core of those that make up their household, and strengthen areas that will potentially lead to building a family business and/or legacy.
In this book, you are going to dive into core principles that cover
v Being Transparent
v Money Attitudes
v Building a Vision Wall
v And more…
Lavette and Yungche started on this path of encouraging and motivating families to build family brands after their So Gone Challenge video went viral on Facebook back in August 2016. They received an overwhelming response from people all over the world because their message in the video resonated deeply. To date, they’ve written 2 books and have a song titled “HHELLO” which is part of their family brand and legacy. They knew that their mission was bigger than the 3+ million views their video attracted, so they decided to embark on this journey together of impacting 1,000,000 families by helping them to build their own family brands.